The NFL has announced the launch of NFL Pro's Fantasy AI Assistant, a new digital experience that delivers personalized fantasy football insights powered by AWS AI, Next Gen Stats, and NFL Fantasy data. It is available exclusively to NFL+ Premium subscribers; sign up for an NFL+ Premium account today to get access.
Built in collaboration with the AWS Generative AI Innovation Center, the Fantasy AI Assistant employs a multi-agent architecture leveraging Amazon Bedrock foundation models to orchestrate specialized agents for data retrieval, analysis, insight generation and response synthesis. This architecture enables the product to reason across multiple data sources to deliver accurate, contextual answers in real time. Combined with Next Gen Stats performance data, real-time player news, and matchup analysis, the Fantasy AI Assistant provides instant, data-driven recommendations that help users:
- Make confident start/sit decisions each week
- Identify valuable waiver wire pickups before their competition
- Understand how injuries impact player value and lineup optimization
- Evaluate favorable and unfavorable matchups based on advanced metrics
The Fantasy AI Assistant feature helps fans make smarter, faster lineup decisions every week of the season. Fans can ask natural language questions such as "Who should I start this week?" or "Who would you rather have for the rest of the season?" and receive tailored insights that account for key data trends. Fans can experience the new Fantasy AI Assistant today by visiting NFL Pro on desktop or mobile web and logging in with their NFL account credentials.
This addition joins a growing suite of NFL Pro features available to NFL+ Premium subscribers, including pregame and postgame Insights, All-22 coaches film, and advanced Next Gen Stats data. Get more information on how to get the most out of your NFL Pro experience here.
