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Black History Month

Black History Spotlight: Contract With Black America

In the aftermath of the tragic murder of George Floyd in 2020, entertainer and hip-hop icon Ice Cube wanted to help create meaningful change in the black community. So he and his team got together and made the "Contract With Black America", an initiative that aims to increase the economic equity and partnerships with Black-owned businesses. This Black History Month we take a look at how that program expanded to the National Football League.