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Inspire Change

Ruben Rojas, NFL collaborate to spread message to 'Choose Love' | Inspire Change

After a deadly hate crime rocked Buffalo this year, Bills players rallied, encouraging their city and the nation to "Choose Love" instead of hate. The message inspired a collaboration between the NFL and LA-based artist Ruben Rojas that is unifying the two coasts ahead of tonight's season opener between the Bills and the Rams.