Por La Cultura 2022
Por La Cultura 2022
Every superstar has an origin story. A story filled with the people and places that help drive them on their never-ending journey to the NFL. The teacher who sat with them every day after school because good wasn't good enough. The bus driver who made them run to catch him so he'd be ready to play both sides of the ball under the Friday night lights. (Then Saturday and now Sunday). The neighborhood Reggaetonero who pushed them to believe in themselves because there's a difference between winners and champions. And let's not forget the countless others that supported them on their quest for greatness and remind them to never forget where they came from. These people, these places, these journeys, this is Por La Cultura.
Latino Heritage Month: Tom Flores
Known as the "Iceman" for his calm and stoic demeanor on the sideline and in the locker room, Tom Flores was a trailblazer in professional football. A Latino fan once told him that his father cried when Flores won his first Super Bowl. When Flores asked why, the man replied, "Because you are one of us." When he was enshrined into the Pro Football Hall of Fame this summer, that honor marked the end of a journey that began as a child in the grape fields of Central California and culminated in Flores receiving the highest honor the sport can bestow.
MJ Acosta-Ruiz tells story of two viral Latino 49ers' super-fan families
As we continue to celebrate Latino Heritage Month, we shift focus off the field highlighting the millions of Latino fans across the U.S. and the world. The Latino community is multi-layered, originating from different countries in Latin America and the Caribbean. This is what makes this fan base so special. MJ Acosta-Ruiz tells the story of two Latino families who've passed on their love for the 49ers to the next generation, and the return of the NFL to Mexico City in November.
Stronger Than One: Fred Warner x Hispanic Scholarship Fund
Fred Warner is proud to be partnering with Nike on some impactful programming and partnership with the Hispanic Scholarship Fund, providing scholarships, career readiness preparation, and access to job opportunities to HSF's strong community of leaders in training.
Muñoz, Garza, Riveron: How NFL fandom has evolved in Hispanic and Latino community
NFL Network's Will Selva talks with Anthony Muñoz, Roberto Garza and Al Riveron about the evolution of NFL fandom in the Hispanic and Latino communities and discuss how the NFL can recruit hispanic players, coaches and personnel.