Bengals' Williams first player ejected for hit

Bengals safety Shawn Williams was kicked out of the Cincinnati's 34-23 win over the Indianapolis Colts after a huge helmet-to-helmet hit on quarterback Andrew Luck. Williams' ejection was for unnecessary roughness and it did not fall under the NFL's new helmet rule.

The quarterback scrambled on a third-and-7 play. As Luck dove for the first down, while being tackled, Williams flew in and struck the QB in the helmet.

Luck, who missed all last season, popped back up and remained in the game.

Flags immediately flew for the personal foul penalty. After discussion, and possible input from the NFL's officiating command center in New York, Williams was ejected.

The brutal hit is the type of strike the league is trying to get rid of in football.