NEW YORK -- The NFL and X announced today the launch of NFL Top 100, a digitally reimagined version of the NFL Films countdown franchise premiering Monday, June 30 as a first-of-its-kind X Originals series.
Produced by NFL Films, NFL Top 100 will feature three-to-five-minute episodes highlighting the league's top 100 players as voted on exclusively by current NFL players. Episodes will debut weekdays at 10 a.m. and 11 a.m. ET on X and NFL+ beginning June 30 and running through Friday, Aug. 29.
Each weekday will feature two new player reveals, with 10 total players ranked per week over 10 weeks leading up to the start of the 2025 NFL season. The top 10 will be announced on Sunday, Sept. 1 at 8 p.m. ET on NFL Network.
This marks the 15th consecutive year that current NFL players have voted to determine the top 100. The 2025 edition embraces a short-form, digital-first format designed for today's fans -- blending NFL Films' signature storytelling with exclusive footage, commentary and a social-native viewing experience.
"For 14 seasons, NFL Top 100 has delivered the ultimate peer-ranked countdown in sports," said Ross Ketover, NFL Films senior executive. "This year, we're bringing it to where fans already are -- on X -- with a fast-paced format that honors the original series."
NFL Top 100 will premiere exclusively on X, where sports fandom already thrives and fuels year-round conversation. Sports is the most popular conversation topic on X, and the NFL is at the center of it. NFL-affiliated X accounts have nearly 50 million followers on X; the 2025 NFL Draft attracted one million authors generating six million posts. X is the home of the NFL Portal where fans can follow the league's massive conversation all season long.
NFL Top 100 on X will be as raw as the action on the field, featuring highlights, exclusive soundbites and commentary from fellow stars across the league. Integrating new footage with NFL Films' exclusive vault of historic intellectual property, the miniseries is a perfect fit for X's audience.
This series is the 18th X Originals series to be announced, following on the heels of the newly announced video podcast hosted by Venus and Serena Williams debuting on X later this summer.
NFL Top 100 on X joins several other successful sports programming on X, including All In: Boston Celtics, a documentary produced by Tom Brady's Shadow Lion in collaboration with the Celtics and FanDuel, and The Offseason, a women's soccer series that highlighted the league's stars beyond the pitch.
"Delivering Original content experiences with world-class partners, especially around sports, is a top priority for X," said Mitchell Smith, head of original content at X. "We are excited to work with the NFL and NFL Films to launch our first original series together, and reinvent a classic for a digital-first audience."
