The National Football League announced an expansion of its Global Markets Program (GMP), with four new clubs set to participate in 2025 and two new markets added.
Launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities and NFL Flag development.
In total, 29 clubs will participate in the program across 21 international markets -- up from 25 clubs across 19 markets in 2024 -- as the NFL continues to prioritize global growth and connecting with more fans across markets around the world.
"The expansion of the Global Markets Program in 2025 reflects the NFL's continued focus to grow the game and connect with fans on a global scale," said Peter O'Reilly, NFL executive vice president, club business, major events and international. "With more clubs entering the program and existing clubs adding to their global rights, and as the program expands to new markets, we are seeing strong momentum and impact in growing fandom worldwide together."
Global Markets Program updates for 2025 include:
FOUR NEW CLUBS:
- Baltimore Ravens: Granted rights in the United Kingdom.
- Green Bay Packers: Granted rights across Germany, Ireland and the United Kingdom.
- Los Angeles Chargers: Granted rights in Greece.
- Washington Commanders: Granted rights in the United Arab Emirates.
TWO NEW MARKETS:
- Greece: Los Angeles Chargers.
- United Arab Emirates: Los Angeles Rams, San Francisco 49ers and Washington Commanders.
EXISTING EXPANSION: In 2025, nine clubs that currently hold GMP rights will expand to additional countries, acquiring between one and three territories per club (see full club rights chart below).
- Arizona Cardinals: Adding Canada.
- Detroit Lions: Adding Brazil.
- Indianapolis Colts: Adding Switzerland (now across entire DACH region).
- Kansas City Chiefs: Adding Spain, Ireland and United Kingdom.
- Las Vegas Raiders: Adding Australia and New Zealand.
- Los Angeles Rams: Adding United Arab Emirates.
- Philadelphia Eagles: Adding Brazil.
- San Francisco 49ers: Adding United Arab Emirates.
- Seattle Seahawks: Adding Australia and New Zealand.
NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. Clubs are awarded rights for a five-year term through the program and during this period can pursue activities that are consistent with what they can do in their home domestic market, in their awarded international markets.
For more information on the Global Markets Program, visit: https://www.nfl.com/international/global-markets-program.
The 2025 NFL Global Markets Program by club:
*indicates new program addition for 2025
| CLUB | MARKETS |
|---|---|
| Arizona Cardinals | Canada*, Mexico |
| Atlanta Falcons | Germany |
| Baltimore Ravens* | United Kingdom* |
| Carolina Panthers | Germany |
| Chicago Bears | Spain, United Kingdom |
| Cleveland Browns | Nigeria |
| Dallas Cowboys | Mexico |
| Denver Broncos | Mexico |
| Detroit Lions | Austria, Brazil*, Canada, Germany, Switzerland |
| Green Bay Packers* | Germany*, Ireland*, United Kingdom* |
| Houston Texans | Mexico |
| Indianapolis Colts | Austria, Germany, Switzerland* |
| Jacksonville Jaguars | Ireland, United Kingdom |
| Kansas City Chiefs | Austria, Germany, Ireland*, Mexico, Spain*, Switzerland, United Kingdom* |
| Las Vegas Raiders | Australia*, Mexico, New Zealand* |
| Los Angeles Chargers* | Greece* |
| Los Angeles Rams | Australia, China, Japan, South Korea, Mexico, New Zealand, United Arab Emirates* |
| Miami Dolphins | Argentina, Brazil, Colombia, Mexico, Spain, United Kingdom |
| Minnesota Vikings | Canada, United Kingdom |
| New England Patriots | Austria, Brazil, Germany, Switzerland |
| New Orleans Saints | France |
| New York Giants | Germany |
| New York Jets | Ireland, United Kingdom |
| Philadelphia Eagles | Australia, Brazil*, Ghana, New Zealand |
| Pittsburgh Steelers | Germany, Mexico, Island of Ireland |
| San Francisco 49ers | Mexico, United Kingdom, United Arab Emirates* |
| Seattle Seahawks | Australia*, Austria, Canada, Germany, New Zealand*, Switzerland |
| Tampa Bay Buccaneers | Austria, Germany, Switzerland |
| Washington Commanders* | United Arab Emirates* |
The 2025 NFL Global Markets Program by market:
*indicates new program addition for 2025
| MARKET | CLUBS |
|---|---|
| Argentina | Miami Dolphins |
| Australia | Las Vegas Raiders*, Los Angeles Rams, Philadelphia Eagles, Seattle Seahawks* |
| Austria | Detroit Lions, Indianapolis Colts, Kansas City Chiefs, New England Patriots, Seattle Seahawks, Tampa Bay Buccaneers |
| Brazil | Detroit Lions*, Miami Dolphins, New England Patriots, Philadelphia Eagles* |
| Canada | Arizona Cardinals*, Detroit Lions, Minnesota Vikings, Seattle Seahawks |
| China | Los Angeles Rams |
| Colombia | Miami Dolphins |
| France | New Orleans Saints |
| Germany | Atlanta Falcons, Carolina Panthers, Detroit Lions, Green Bay Packers*, Indianapolis Colts, Kansas City Chiefs, New England Patriots, New York Giants, Pittsburgh Steelers, Seattle Seahawks, Tampa Bay Buccaneers |
| Ghana | Philadelphia Eagles |
| Greece* | Los Angeles Chargers* |
| Ireland | Green Bay Packers*, Jacksonville Jaguars, Kansas City Chiefs*, New York Jets, Pittsburgh Steelers (Island of Ireland) |
| Japan | Los Angeles Rams |
| Mexico | Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Miami Dolphins, Pittsburgh Steelers, San Francisco 49ers |
| New Zealand | Las Vegas Raiders*, Los Angeles Rams, Philadelphia Eagles, Seattle Seahawks* |
| Nigeria | Cleveland Browns |
| South Korea | Los Angeles Rams |
| Spain | Chicago Bears, Kansas City Chiefs*, Miami Dolphins |
| Switzerland | Detroit Lions, Indianapolis Colts*, Kansas City Chiefs, New England Patriots, Seattle Seahawks, Tampa Bay Buccaneers, |
| United Arab Emirates* | Los Angeles Rams*, San Francisco 49ers*, Washington Commanders* |
| United Kingdom | Baltimore Ravens*, Chicago Bears, Green Bay Packers*, Jacksonville Jaguars, Kansas City Chiefs*, Miami Dolphins, Minnesota Vikings, New York Jets, San Francisco 49ers |
NFL International Games:
The NFL has confirmed the following regular season international games to be played in 2025:
- Two regular season games in London at Tottenham Hotspur Stadium -- the only purpose-built NFL stadium outside of the U.S. -- featuring the New York Jets and the Cleveland Browns as designated teams.
- One game in Berlin, Germany at the Olympic Stadium Berlin, with the Indianapolis Colts as the designated team.
- One game in Madrid, Spain at the Bernabéu Stadium -- Home to Real Madrid C.F., featuring the Miami Dolphins.
- A first-ever regular season game in Dublin, Ireland with the Pittsburgh Steelers.
- A return to São Paulo, Brazil and Corinthians Arena during Week 1 of the 2025 regular season, featuring the Los Angeles Chargers as the designated team.
- The Jacksonville Jaguars will also return to Wembley Stadium in London to operate a home game as part of their multi-year commitment to playing a game in the U.K.
The NFL recently announced its first international game for the 2026 regular season, which will be hosted in Melbourne, Australia featuring the Los Angeles Rams.
Fifty-five regular season NFL games have been played around the world throughout the league's history, with London, Munich, Frankfurt, São Paulo, Mexico City and Toronto all hosting games to date.
NFL 2025 International Games information:
NFL 2025 Dublin game, visit: nfl.com/dublin
NFL 2025 Berlin game, visit: nfl.com/berlin
NFL 2025 Madrid game, visit: nfl.com/madrid
NFL 2025 London games, visit: nfl.com/london
NFL 2025 São Paulo game, visit: nfl.com/saopaulo
NFL 2026 International Games
NFL 2026 Melbourne game, visit: nfl.com/Melbourne
