Viewers from 218 countries and territories around the world tuned into Netflix on Dec. 25 as the Kansas City Chiefs-Pittsburgh Steelers drew 30.0 million Global AMA and the Baltimore Ravens-Houston Texans attracted 31.3 million Global AMA.
Both games dominated Netflix on Dec. 25, making it Netflix's most-watched Christmas Day ever in the U.S. The two games averaged 26.5 million U.S. viewers according to the Nielsen Big Data + Panel.
The games ranked No. 1 (Ravens-Texans) and No. 2 (Chiefs-Steelers) on Netflix's Global Top 10 for the week, and hit the Top 10 across multiple countries. Chiefs-Steelers was in the daily Top 10 in 72 countries and saw high viewership in Canada, Germany, Ireland and the UK, while Ravens-Texans was in the daily Top 10 in 62 countries and hit strides in Australia, Austria and Mexico, among others.
As previously announced, Christmas was a record-breaking day for Netflix and the NFL with an unduplicated audience of nearly 65 million U.S. viewers, according to Nielsen.
Netflix's Christmas Day games dominated social conversation with players, performers and hashtags from the event trending all day on X in the U.S., Australia, Argentina, Brazil, France, Germany, Mexico, Spain and the UK. In total, the Christmas Day NFL games amassed over 1 billion impressions across Netflix and NFL global social handles.
AMA viewership figures are based on National Live + Same Day from Nielsen in the U.S., which includes out-of-home viewing, CBS local market viewing, NFL+, and mobile and web viewing across Netflix. International data is based on first party Netflix Live + 1 data for TV, mobile and web, along with NFL reported viewing for the NFL's international distributors and NFL Game Pass on DAZN outside of the U.S.
CBS Sports produced the games, with NFL Media producing the pre, post and studio halftime programming. EverWonder Studio executive produced NFL Christmas Gameday.
This year marked the first of a three-season partnership with Netflix to broadcast NFL games on Christmas Day.
